Sunday, 10 February 2013

Bauer Publishing vs. IPC Media

To publish my music magazine I have chosen to go to 'Bauer Publishing'. I chose them because they are a worldwide publishing empire comprising 238 magazines in 15 countries.

Bauer is also the largest consumer magazine publishing company in the UK, so obviously must be good. Looking at both companies websites Bauer seems to publish more music based magazines than IPC media, and since I am making a music based magazine I thought Bauer would be a better choice. Bauer also seem to have more bigger name magazine so I thought that their publishing services would help to make my magazine more well known as the others that they publish like, 'Empire', 'Kerrang' and 'Q'. 

From looking at these publishing businesses I have learnt more about the industry and it has given me a better understanding of magazines and who they are published by.

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