Audience Profile

age: 13 - 17 years.
gender: girls.
music tastes: pop music, charts music and popular artists.
other interests: fashion and celebrity gossip.
disposable income: my age group would still be in either school or college and its unlikely that they will have a job so their disposable income would be quite a small amount.
education level: the magazine would be informal to suit the way young people speak.

To target this audience I will use the gratifications made in 1987 by Dennis McQuail as well as the gratifications made in 1974 by Blumer and Katz.

Escaping, or being diverted from problems.
My magazine will give my audience the chance to get away from their problems and read something that they will find interesting, therefore distracting them from their own lives.

Surveillance, or gaining information.
This is probably the main thing my magazine will offer my target audience. My magazine will include information about particular events going on around the UK and around the world in music as well as giving advice and opinions. My magazine will satisfy the readers curiosity and general interest in music as well as helping them to gain a sense of security through knowledge.